Whether it is an Android user or an iPhone user, mobile apps have become everyone’s priority in today’s always-connected world. From staying connected with loved ones on Facebook to watching videos on Youtube to taking notes on Evernote, we all use several apps every day. However, not every mobile app becomes a success. While there could be numerous reasons why mobile apps fail, listed below are just the top six ones!
Inadequate Market Research
Whether your app is based on an original idea or a trending idea, your decision of launching the app must be customer driven. No matter how great your idea is or how unique functionality your mobile app offers to users, if it doesn’t have practical implications for a specific set of users, it will fail to make a mark.
Poor User Experience & Design
Is your mobile app too complex to use for users? Does it occupy a lot of internal storage or eat too much RAM on users’ devices? Are most of its features paid (premium). If so, users are never going to even try your app. Remember, the user experience is what ultimately determines the success or failure of a mobile app.
Lack of a Proper Monetization Strategy
To make the further development easier and get your mobile app better with time, you obviously need money. Regardless of your app is paid or free, not having a viable monetization strategy will make you run out of money pretty soon – turning your app into a failure. So before you start developing the app, decide how it can bring profits to you.
Testing seems pretty easy but it is is yet another key factor why mobile apps fail. According to various studies, 80% of users uninstall a problematic app just after their first use. Hence, before you launch your mobile app to the market, make sure it has gone thoroughly through a well-structured testing process.
Poor Marketing Strategy
Just like any new product, a mobile app also needs marketing and promotions to gain traction among users. A powerful, well-designed marketing plan is crucial to make your app visible to users as well as for having them realize there is a solution exist to their problem, otherwise, your mobile app will end up with a big fail.
No Post-Launch Updates
Launching a mobile app is not inevitably a one-time event. It is indeed an iterative process that requires tweaking the app from time to time to meet users’ requirements and stay ahead of rivals. If you don’t update your mobile app at regular intervals, it may fail to engage users. To get an idea of what areas of your app need improvement, collect users’ feedback from different mobile app stores and improve your app accordingly.
Remember, a mobile app is considered successful only when it is able to engage users, generate maximum ROI and achieve business objectives. Keeping the above-outlined factors in mind, you can survive your app from being a failure. If you still feel unconfident or face any trouble, discuss with our highly trained mobile app developers to get the best solution.