Hear that sound? It’s the first of the most beloved holidays knocking on the door. In fact, Halloween is the fourth most popular holiday next to Christmas, Thanksgiving, and Easter that gets consumers to open up their wallets. However, most of the time, retailers miss out on Halloween revenue opportunities simply because they don’t focus on giving their websites or apps a Halloween makeover. Don’t make this mistake!
If you think Halloween is just for kids, then you’re absolutely wrong. For any eCommerce venture, be it small or big, Halloween is a big deal, with consumers spending approx. $9 billion on the holiday every year. While your consumers are already in the Halloween spirit, why shouldn’t your eCommerce brand join the fun?
With that in mind, here we’re presenting eight tricks and treats that you can use to prepare your brand for Halloween.
Let’s get started!
Switch to a Spooky Halloween Theme
It is one of the best things you can do to bring a solid Halloween effect to your eCommerce site. Give a spooky look to your storefront by switching to a scary Halloween theme.
Doing so will surely help you get the clear attention of customers when they visit your site. You can either choose from a multitude of themes available online or can hire dedicated developers to build a custom Halloween-based theme for you.
Add Halloween to Your Branding
You can also add some Halloween effects to your branding elements such as logo, slogan, story, etc to Halloween-ify your website or app. You can even temporarily change your logo to catchy and spooky for the Halloween season. Use the following tools to get funky with your logo:
In case you’re unable to customize the logo on your own, you can hire a reliable UI/UX design agency to design a visually appealing Halloween-inspired logo.
Decorate Your Social Media Profiles
Social media is arguably a great way to show your audience that you’re celebrating the Halloween festival. So inject some Halloween spirit to all your social media accounts, including Facebook and Instagram with customized Halloween-themed profile photos and cover images. For this purpose, you can either use pre-made templates available on free online tools such as Canva or hire a professional graphic designer.
You can even post some Halloween-themed images and messages to attract likes, comments, and shares from your Halloween-obsessed followers. While showing your Halloween spirit on social media, your goal should be to engage your audience, not sell to them.
Create a Dedicated Landing Page
Landing pages are quite useful for lead generation as they entice visitors to fill out a form or get in touch with a business. They directly support your business objectives such as:
- Acquiring new customers
- Reaching targeted niche
- Closing more sales
- Increase credibility
- Improving conversions
- Improving brand awareness
Hence, consider creating an engaging Halloween-themed landing page to drive more visitors to your eCommerce site.
Make Your 404 Error Page Scary
While you’re adding Halloween spirit to everything on your online store, why not change your 404 error page to something spooky and fantastic? Try these Halloween 404 pages to give your lost website visitors a random spook:
Halloween-ize Your Products
Even if you don’t sell any spooky Halloween stuff, you still have the option to “Halloween-ize” your products or services. For instance, if you’re an online store selling clothing, you can consider creating a line of Halloween themed Shirts, T-shirts, and Apparel. In short, whatever your brand deals in, make sure to give it a Halloween twist.
Run Halloween-themed Campaigns
To skyrocket your Halloween sales, you can consider running spooky, Halloween-themed campaigns on different social media platforms, including Facebook, Twitter, and Instagram. If you’re planning to run a PPC campaign on Google, Yahoo or Bing, try Banner ads because they are capable to quickly grab users’ attention.
Send Out Halloween-themed Emails
Last but certainly not least, try email marketing as it is one of the most effective and powerful ways to bring existing customers to your online store. Don’t forget to make your emails Halloween-themed by adding scary elements such as pumpkins, ghouls, and witches. Remember, if themed properly and designed creatively, Halloween-themed emails can drive a huge number of customers to your store, leading to a dramatic boost in sales.