AI in Web Development – Benefits & Implementations
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Web Design & Development | 3 Min
In this digital era, custom web development is growing at an unprecedented pace with a strong focus on personalized user experience. Nowadays, everyone wants smart and feature-packed websites and web applications capable of delivering a data-driven experience to users. That’s why enterprises are leveraging the power of Artificial Intelligence (AI) for modern web development.
Top tech industry giants, such as Google, Microsoft, Apple, Amazon, and Facebook, are now aggressively utilizing advanced strategies driven by AI in different manners, for example, speech, voice, and deep face recognition. This proves Artificial Intelligence is the next frontier in web design and development.
According to another study by Accenture, AI can increase business productivity by 40% or more and boost profitability by up to 38%. That’s why more and more businesses are shifting their focus from traditional web development concepts to AI-powered, customized web experiences. In this write-up, we’ll discuss artificial Intelligence’s role in the web development process but first, let’s understand what exactly AI is.
What is Artificial Intelligence (AI)?
Artificial Intelligence (AI) is an area of computer science that focuses on creating intelligent machines, which can sense, comprehend, act, and learn like actual human beings. In other words, AI is an attempt to develop human-like smart devices that learn, think, plan, respond, and work like humans. Technologies like natural language processing and machine learning are a crucial part of AI.
A few examples of human-like activities smart machines perform are speech recognition, real-time face detection, text-to-speech, critical thinking, and problem-solving. Chatbots, voice search, machine vision, reverse image search — all these things are artificial Intelligence. Why? Because they all can learn, plan and resolve issues on their own.
Why is Artificial Intelligence Important?
Artificial Intelligence has become a significant part of our day-to-day life because different industries utilize this revolutionary technology. Here are some facts and statistics showing the importance of AI in today’s digital era:
- By the year 2030, global GDP will grow by $15.7 trillion as a result of AI (Source: MIT)
- The global artificial intelligence market is expected to reach about $60 billion by the year 2025. (Source: Accenture)
- Investment in AI startups grew six times since 2000. (Source: MIT)
- Already about 77% of the smart devices we use leverage AI in one form or another. (Source: Accenture)
- The number of AI startups over the last two decades has increased 14 times. (Source: Accenture)
- Artificial Intelligence enables 84% of businesses to sustain or obtain a competitive advantage. (Source: Forbes)
- The revenue generation from AI is expected to reach $126 Billion by 2025. (Source: Statista)
Undoubtedly, AI brings personalization and efficiency to a whole new level, which is why it has become a favorite of many businesses worldwide.
The Benefits of Implementing AI in Web Development
Everybody knows that web development is evolving and expanding at a rapid rate. Although it has served users well with traditional approaches, utilizing AI in web development can bring more efficient and powerful results. Here are the top benefits of implementing Artificial Intelligence in web development:
#Better User Experience
Seamless user experience is one of the most crucial aspects of web design and development. According to a study, over 88% of online consumers are unlikely to revisit a website due to a bad experience.
More than 50 million AI use cases on the Internet, each geared towards offering a better and more personalized user experience to the customers. Artificial Intelligence can actively modify the user experience through:
- Price alteration after intervals
- Display of personalized ads
- Tailored audio and video content
- Making personalized product recommendations
Thus, leveraging AI’s cognitive and statistical analysis abilities, web developers can now better understand customers’ requirements and offer the best possible experience accordingly through customer-centric websites and web applications.
Content dominates everywhere, whether it’s a video, podcast, article, website, or blog. By implementing Artificial Intelligence on your website, you can deliver tailored content to each visitor. In other words, users will be able to find relevant content and products within seconds of landing on your website. Moreover, Artificial Intelligence can also recommend other relevant content to users based on their past behaviors.
Voice search optimization is one of the most prevalent web development trends all software development companies must consider implementing in their upcoming projects. Thanks to AI technology that works on the command of your voice. Some real-world examples of virtual assistants that use Artificial Intelligence to recognize and respond to voice commands are Alexa, Siri, Cortana, and Google Assistant.
AI-driven virtual shopping is another example of the voice-based search, where virtual shopping assistants filter search results according to the voice command, making online shopping an effortless experience for consumers. Thus, AI has become an integral part of web development by enabling a consistent voice conversation between websites and their users.
How is AI Contributing to Web Development?
Surprising but true, millions of dollars are spent every year on web design and development. All just to further improve the experience for end-users. However, by taking advantage of Artificial Intelligence, you can offer more personalized and interactive experiences to your users. If you’re wondering how to use AI in web development, here is how this innovative technology is contributing to the industry:
#Website Development Machines
Several web development companies are operating with AI algorithms to build websites and web applications. AI-powered virtual assistants help developers make better decisions related to layout, design, branding, and even content. Artificial Intelligence also acts as a professional consultant, providing developers real-time suggestions to refine the development process. For instance, Tabnine uses deep learning to help you write code faster.
#Artificial Design Intelligence (ADI)
The rise of Artificial Design Intelligence (ADI) tools is gradually changing the way websites are built. It’s a technological advancement that creates websites on its own through machine learning. All you need to do is input the design elements, and the ADI tool will generate an interactive design based on those within the minimum time possible. Some most sought-after ADI tools in the market are Adobe Sensei, Firedrop, and the Grid. However, they are still not as effective as professional web designers.
The incorporation of self-learning algorithms powered by reinforcement learning into web development automates various basic tasks, such as updating a database. This reduces manual effort and ensures quick turnaround time and faster time to market. AI algorithms can even make corrections on their own if there are some errors. Eventually, they help developers create AI-powered smart apps at a rapid pace.
AI-driven Chatbots are the most prominent application of Artificial Intelligence in web design and development. They enhance the customer experience manifold by simulating a real conversation, learning something from every conversation, and adapting future responses accordingly. Almost every website that you visit today pops up Chatbots to resolve your queries. So, if you want to boost conversions, don’t forget to implement a Chatbot.
#Customer Behavior Analytics
Analyzing customer’ behavior is vital to customer retention. Machine learning-driven algorithms analyze customer behavior patterns to deliver a completely personalized experience. Breakthrough technologies such as image recognition enable virtual shopping assistants to recommend relevant products with similar sizes, colors, fabrics, and brands. Furthermore, you can also use AI to improve sales performance through better analytics.
#Automated Testing and Quality Assurance
If you are exhausted with repetitive and mundane tasks, then AI algorithms can reduce your workload to a great extent. Automated, AI-powered testing will speed up the testing process and ensure accuracy while maintaining data for meaningful inferences. There is no need to assign the QA team to check every new piece of code.
#Personalized In-store Experience
If you want to retain more customers and offer your existing customers a more personalized shopping experience, you can do so by integrating AI into your online store. With personalized store functions, each of your customers will feel that everything in your online store is created specifically for him. It will create a real shopping atmosphere and actuate the visitor to make a purchase. You can hire eCommerce development experts for this purpose.
#An Effective Digital Marketing Strategy
This is where Artificial Intelligence shines! According to Adobe, 28% of leading companies use AI for marketing, while 31% plan to use it in the next 12 months. Since AI encompasses machine learning, you can use it to get the following insights:
- What are your customers planning to purchase next?
- What kind of products allures the most to your customers?
- What are the products disliked by the customers?
- What are the mediums that customers use to browse your online store?
- What is the ideal time frame during which your customers shop for your products?
Here’s an example of Klaviyo’s AI prediction for Customer LifeTime Value (CLV) based on historical data:
So, AI technology is something that website owners must include in their digital marketing strategy to increase ROI and achieve better results.
#On-the-go Web Improvements
Finally, you can use Artificial Intelligence in web development for on-the-go improvements based on the real-time answers to your UX-related questions, such as:
- What is the color that your visitors like the most?
- Which elements of your website annoy users?
- What categories are the visitors searching for?
- How can you optimize your landing page for more conversions? ABtesting.ai is one of the many tools offering this kind of service.
The possibilities are countless, and so are the ways you can optimize the UX for better performance!
The Bottom Line
Given the benefits, stats, facts, examples, and implementations of AI in web development, we can say this futuristic technology is a blessing for all the web designers and developers out there. Being in its initial stage, however, AI is a long way from replacing real-world developers’ creativity and expertise. If you want to provide users with a personalized experience, you should consider implementing AI-based features in your web design and development projects.