By: Jay M
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Mobile App Development | 6 min read
With the continuous growth of Smartphone market, businesses all over the world are now seeking to take advantage of mobile apps to interact and connect with their customers. However, a bitter truth is that not all business apps are successful – if you scroll through any app store, you’ll find a plethora of useless apps that are not even getting installed by users. Want to know what make a mobile app successful and popular? Read on!
Unique, Appealing and Simple Design:
The way how your application looks, feels and operates plays a vital role in making it successful and popular. If your application is packed with unnecessary features, chances are your users won’t even care about learning what it can do. For the best interest of your business, try to keep your mobile app’s user interface as simple, user-friendly and minimalistic as possible.
A good mobile app is the one that can be used even when there is no internet connection available. Incorporating offline capabilities to your mobile app, you allow your users to connect with your brand from everywhere, which leads to a positive user experience. Where some features completely rely on wireless signals to work, there are some features that can be accessed even in offline mode. Make sure to add them to your business app!
If possible, give your users the facility to customize the app according to their personal requirements. Given that every user has individual preferences, you need to ensure that there is a clear way to tweak various settings – like colors, fonts, privacy settings, etc. – in your app. The main reason why everyone loves personalization is it maximizes the app usability to a large extent.
Social Media Integration:
Social media is a great way to spread the word about your app and quickly build your user base. Make sure your users are able to share the content on all popular social media platforms right from your app. Furthermore, you can make the sign-up or registration process much easier by allowing users to use their social media logins within the app.
Choice of the Platform:
Android, iOS or Windows – which platform you should build your app for? This is the main question that comes to your mind when you plan to develop a mobile app for your business. The most appropriate answer to this question is your target audience – which you can find using the Google Analytics. Whatever platform you choose, try your best to make the app work well on that platform!
An app is considered a tool designed to help users accomplish a specific task. Filling up your business app with ads will distract users and thereby result in a bad user experience and low user retention rate over time. Poor usability caused by ads may stimulate your users to uninstall the app after just 2 or 3 uses. So better to avoid any sort of advertisement within your business app!
It’s very crucial to make sure that your business app doesn’t make users wait around while it loads. Apps that take more than 8 seconds to load have fewer chances to get a permanent place on users’ devices. To minimize your app load time, ask your developer to keep the code minimum and optimized from the very beginning.
As a business owner, one key feature you must incorporate into your mobile app is Analytics. Integration of Analytics with your mobile app allows you to track users and their behavior. By keeping track of users’ interests and actions, you can easily understand how your app can be further improved for a much better user experience. Therefore, include and use Analytics!
Offering users the option to send feedback is a great way to know what they actually think about your app. Whether it is a button followed by a feedback form or a link to open an email, the main thing here is to provide your users an easy way to report bugs, provide valuable suggestions to improve the app and make any complaint about the bad user experience. However, you should try to keep the feedback system as quick and simple as possible.
Quick Support and Regular Updates:
Making a mobile app successful is definitely not a set-it-and-forget-it proposition. In today’s fast-paced world of mobile app development, regular updates are necessarily required to keep things fresh, introduce new features and give users a solid reason to use your business mobile app. Apart from updates, consider providing your app users consistent support. This will give you the chance to directly interact with your users and understand what kind of future improvements they would like to see in your business app.