In today’s scenario, mobile is arguably the best platform for any business to connect with their customers. Consequently, businesses of all sizes today are embracing mobile to stay ahead of the competition. While big companies with large wallets can afford both mobile websites and mobile apps, other smaller businesses are left with the option of choosing any one of them.
However, if we examine the facts, we shall find that over 85% of consumers favor mobile apps over mobile websites, spending 86% of their time on mobile apps. This makes for a strong reason for any business to invest in a mobile app rather than a mobile website. In addition, there are several other reasons that make mobile apps a much better option than mobile websites. Here are just a few of them!
Personalized User Experience:
Unlike mobile websites, mobile apps are tailored to communicate with users on the basis of different factors like users’ interest, location, behavior, usage, and more. Allowing users to set up their preferences during/after installation, a mobile app pampers them with customized content, recommendations, and updates. Such personalization leads to a rich, interactive user experience which further boosts your app conversion rate.
Brand Awareness and Accessibility:
Mobile apps strengthen your brand image by increasing your visibility to users. When you have a mobile app, you always remain in users’ sight as the app icon is always visible on the screen of their phones. This helps users remember your brand easily and connect with your business quickly. On the other hand, a mobile website requires users to go through a lengthy process to find your business.
Facility to Send Notifications:
Another aspect that makes a mobile app better than the ordinary mobile website is the ability to knock users’ mind with notifications. Sending push and in-app notifications, you can easily keep your users updated with the latest deals, news, discounts, etc. You don’t even need to worry about email marketing to promote your business if you have a mobile app.
Internet Connection is not always required:
While mobile websites always need the internet connection to work, most of the mobile apps can even be operated without any internet connectivity. This allows users to perform the desired task more efficiently. If the content within the app is not dynamic, one can easily read articles or browse a product catalog anytime, anywhere. This is probably the most fundamental difference between a mobile website and a mobile app.
Accessibility to Other Mobile Device Features:
Mobile apps have an added advantage of utilizing other mobile device features such as Camera, Call Logs, GPS, Contact List, Compass, Accelerometer, etc. The seamless integration of such device features with app dramatically reduces the time required to perform a certain task within the app, which makes the overall user experience interactive and fun. Best of all, it boosts mobile app conversions!
Freedom in Designing:
As compared to traditional mobile websites, a mobile app offers more freedom to the developer when it comes to delivering users a fluid and intuitive in-app browsing experience. While a mobile website relies heavily on different browser features like address bar and back or refresh button, a mobile app makes use of advanced gestures like tap, swipe, hold, drag, etc., to help users perform the desired task faster and better. This stimulates designers’ creativity, resulting in a smooth, delightful user experience.
Mobile Apps are Less Cluttered:
Since mobile apps are designed with a specific purpose in mind, they tend to have less stuff than mobile websites. Containing only the necessary details, a mobile app is sleek, seamless and beautiful enough to meet users’ expectations in a flawless manner. Users love mobile apps because they are an easy-to-use version of a full website, particularly built to simplify a specific process.
Hopefully this article will prove beneficial to you. If you have any kind of mobile app development requirement for your business, feel free to discuss with our experts.