An old proverb, “You never get a second chance to make a first impression”, seems absolutely true when it comes to your website, which is probably the first thing people experience about your business. No matter what industry you belong to, there are certain aspects of website design that can build or ruin your online presence. If you’ve already been in business and are trying to decide whether or not to give your website a facelift, take a look at following signs that indicate your website desperately needs a redesign!
Your Website is Not Responsive/Mobile Friendly:
If your website doesn’t render properly on mobile and tablet devices, then it’s definitely overdue for a redesign. Given that more people than ever today are making use of mobile devices to access the web, you need to ensure your site offers users a consistent browsing experience no matter what device or screen size they use. To check whether or not your site is mobile friendly, we recommend you use Google’s Mobile-Friendly Test Tool.
Your Brand or Target Audience Has Changed:
It’s quite natural for a growing business to evolve over time! Whether your brand has recently undergone a major overhaul or you’re just planning to give it a facelift, it’s always important to take a look at how your website looks and what it offers to users. The look and feel of your website must reflect your current business identity, rather than showcasing what you used to be when your site went live for the first time.
You Face Difficulty While Updating/Editing Website Content:
An updated website keeps visitors coming back! If updating or editing website content is a painful and costly experience for you, it’s time to migrate your site to a CMS like WordPress. A CMS (Content Management System) not only allows you to make essential website changes on your own but also saves you a lot of time and money, which you usually spend hiring a webmaster or developer to perform the same task.
Your Competitor Has Launched a Brand New Website:
Are your competitors doing a better job than you? While this question may seem quite obvious, you should always keep a close eye on what your competitors are up to in the digital world. Take some time to visit your competitors’ websites and analyze what they’re actually doing with their designs. If your close competitor’s website looks and functions better than yours, hire a professional web development team to get an equally effective website design for your business.
Your Website Takes Too Long to Load:
Does your website take forever to load? If so, you must think about optimizing it to load faster. A slow loading website not only puts you at the risk of annoying your customers but also affects your rankings in search engines. While there are many ways to speed up a website, sometimes it’s all about coming up with a brand-new design and fresh codebase. With Google’s Page Speed Insights tool, you can check if there is a need to improve your website’s loading time.
Your Site Has a Very High Bounce Rate:
If you’re constantly experiencing high bounce rates on your website, it’s likely time to rethink about your website design. A high bounce rate usually indicates that users are unable to quickly find what they actually are looking for. If your website’s homepage bounce rate is higher than 40%, consider redesigning your website with both usability and user experience in mind. After all, the main goal of your website is to entice your visitors to perform the desired action!
Your Website Is Not Optimized For Conversions:
If your traffic isn’t converting into sales, chances are your website was not designed with conversions in mind. Maybe your site is not easy to navigate, maybe it lacks social media integration, maybe contact forms on your site are not easy enough to find, or maybe your site doesn’t have call-to-action (CTA) buttons. As it’s difficult to add all these elements to a very outdated website, you consequently need a fresh website design.
Your Website Just Looks Outdated:
If your website still uses Flash, looks better in Internet Explorer 7 than Chrome or has outdated design elements, then you definitely need to revamp your website for betterment. In today’s ever-changing web design world, having an outdated shabby looking website may cost you losing your credibility in the marketplace. Therefore, keeping your website up to date with latest design trends is the need of the hour!